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Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! Book Cover
Know Decide Act Series · Book 4

Actionable IntelligenceBig Data, Real Results

Keith's foundational title is the practitioner's guide to delivering business results with big data fast. Wiley published it in 2014. Before the Know Decide Act framework, there was the discipline of turning data into decisions.

With Donald Farmer & Clifford Siegel

What's Inside

Less about the saying, more about the doing. A hands-on guide for practitioners who know that delivering results is easier said than done.

Purpose First

Begin with a firm business purpose and a genuine desire to improve the lives of others. Choose the technology after the purpose is clear.

Analytical Ecosystem

Manage internal and external information together to build a foundation for accurate, reliable, timely insight.

Results, Fast

Move past visualization and theory to the practical work of delivering sustainable business results with data.

5 Key Takeaways

  • Start every data initiative with a firm business purpose, not the technology
  • Build an analytical ecosystem that blends internal and external information
  • Deliver information that is accurate, reliable, usable, and timely
  • Anticipate the politics and failure modes that derail real-world BI projects
  • Turn big data into sustainable business results, fast
Keith B. Carter

About Keith B. Carter

Keith B. Carter wrote Actionable Intelligence as an IT visionary with deep global supply chain experience. He distilled years in the trenches into a practical guide for practitioners. A Cornell MBA and former NUS Fintech Lab Founding Director, he spent twelve years at Estee Lauder scaling capital performance from a 7% to a 25% return on invested capital. He is now a member of the Bretton Woods Committee in Washington DC and the author of the Know Decide Act series. He lives in Singapore with his wife Stella and two sons.

Full bio

Turn Your Data Into Results

Get the practitioner's guide to building an analytical ecosystem that delivers accurate, reliable, timely information, and the business results that follow.